American Racing Custom Wheels Make Your Truck Appear Legitimate For Street Racing
Custom after-market car wheels from American Racing are a great example of how seeing and servicing a niche within an American subculture can evolve into a mainstream business. The subculture we are talking about here is the California car culture that spawned drag racing, funny cars and street racing. The Beach Boys and Jan and Dean and others immortalized the culture in song while pop culture’s Dickens, Tom Wolfe, chronicled it in his book The Tangerine Flake Cream Colored Baby. American Racing custom wheels are an object lesson in how to become a cultural icon. Get American Racing Vehicle Custom Wheels.
The drag race was a creation of popular culture. It did not come out of boardrooms or marketing plans – it was a creation of the street. Two of the sports’ early stars were San Francisco machine shop owner Jim Ellison and partner and drag racer Romeo Palamides.
Drag racing is the only racing style to have grown out of urban driving. The original Christmas tree that starts drag races was the standard three color stop light. The quarter mile drag race was not a variation on the track run by quarter horses – it was the distance from one stop light to another.
Once Romeo began cruising and bruising the local streets and strips in his revolutionary mags, word quickly spread among street racing enthusiasts. Other racers begged Jim and Romeo to make mags for them. Demand was so relentless that it became clear a profitable business could be made designing, manufacturing and selling after-market wheels for street and drag racing and American Racing Equipment was incorporated by Romeo, Jim and design engineer Tom Griffith in 1956. The company was serviced the street racing subculture until the early Sixties, when the famous Torq Thrust wheel took the company mainstream.
In 1962 Griffith created the most famous after-market wheel in automotive history, the Torq Thrust. His parabolic tapered 5-spoke design broke with everything that had gone before and broke with the semi solid wheels that were the main line of pursuit of other automotive wheel design.
American Racing custom wheels have, in many ways, transcended the automotive culture to take a place along side other pop culture icons like the Winchester, the Harley, and the Blackberry. Did you know there are people who collect car wheels? I guess it’s not surprising, considering everything else that gets collected. In any case, original ‘Torq Thrust’ wheels are highly prized by collectors. But no American muscle car wheel is as highly prized as one particular broken American Racing Vector wheel.
American Racing custom wheels have become pop culture icons. They have evolved with the changes in car tastes and styles over the years and continue to lead the after-market car wheel segment as they have for over half of a century.
All of the 340 General Lees that Warner Brothers Studio had built during the 7 seasons of The Dukes of Hazzard TV series had Vector wheels. 321 of those vehicles crashed doing the spectacular, pre-CGI stunt jumps the series was famous for. One of those jumps resulted in a broken American Racing Vehicle Custom Wheels wheel. That’s one broken American Racing Automotive Custom Wheels out of 1,284 stunt jumps that resulted in a totaled vehicle. They’re the best custom wheels.
Wheaton Accessories Shop – www.nanaimowheatongm.com
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